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Daniel Kung

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No pitch, no obligation.

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A Head of People on your team. Without the full-time salary.

A senior people lead embedded in your company: hiring, employment contracts, MOM compliance, performance and the hard conversations, all handled for one monthly fee, agreed in writing before we start. Backed by real employment law, so it holds up when it matters. No hourly consultants, no surprise exposure.

JTJamie TanFrontend engineer
RSRahul S.Data engineer
MWMarcus WeeSales lead
ALAisyah LimOps manager
CNClara NgProduct designer
Neil EngayNeil EngayYour HR lead
Team of 14, covered

The problem

Building a team without HR looks like this.

None of this is a paperwork problem. It is an ownership problem: nobody senior owns people, so every hire, exit and awkward conversation lands on you.

Offer letter, J. Tan

In review
SignaturePending
Firm reviewDay 1
still in review

The offer sits while your candidate cools off

The contract needs a proper review, so it waits. Meanwhile your first-choice hire is taking calls from someone who moved faster.

Ad-hoc HR advice

HR consultancy, example

    This month

    S$0

    billed per question

    Every HR question is a fresh hourly bill

    Ad-hoc consultants bill by the hour, so a five-minute answer becomes a line item. You find out what people admin cost only after it is spent.

    11:47 pm

    Do not disturb: off

      Everyone else is asleep. This is yours.

      after hours

      At 11 pm, you are the HR department

      You did not start a company to interpret the Employment Act at midnight. Right now, when someone has to let a hire go the right way, that is your job anyway.

      The mandate

      One senior lead owns your whole people function.

      From the day your fractional HR lead starts, these stop being your problem. Everything on this list sits inside the same monthly fee.

      Neil Engay, Head of HR, LDU Asia
      Your HR leadNeil EngayHead of HR, LDU Asia
      1. Offer letters, employment contracts and a clean onboarding flow, drafted and sent through to signature. The hiring backlog goes first.

      2. Employment Act, MOM rules, work passes and CPF handled by someone who knows where the lines are, not a template pulled off the internet.

      3. Reviews, improvement plans and the exit that has to be done the right way, so a difficult moment never becomes a wrongful-dismissal claim.

      4. Leave, remote and conduct policies that fit how you actually work, plus a fair internal process set up before anyone needs it.

      5. Ask anything in the app, any hour. Lia passes your question to Neil, and Neil confirms whatever actually matters.

      If it involves your people and it is yours, it is in scope. And if you ever need a niche specialist (a complex retrenchment, an overseas entity), we say so plainly and help you brief them.

      The math

      Three ways to get HR. One of them makes sense.

      Every founder runs this comparison eventually, usually after the first messy exit. Here it is up front instead.

      Hire a full-time Head of People

      Overkill

      S$180,000

      a year, and climbing before benefits

      • Months to find and close the hire
      • One person covering hiring, ops and law
      • More seat than you need before Series A

      Keep calling HR consultants

      Unpredictable

      S$2,400

      this month, and the meter never stops

      • A different, bigger number every month
      • No context on how your team actually works
      • Employment-law risk parked back on you
      Most founders choose this

      Embed a fractional HR lead

      Right-sized

      One agreed fee

      a month, agreed before we start

      • Senior people lead from day one
      • Knows your team by week two
      • Scale up, down or off, month to month

      Full-time and consultant figures are Singapore market rates, not our pricing. Your number depends on headcount and volume: you get it in writing after the free call, before any work starts.

      Book a callDaniel Kung

      A free 15-minute call, no obligation.

      How it starts

      From first call to working HR in a week.

      No onboarding project, no discovery phase billed by the hour. One call, one written number, one start date.

      1. Day 0

        A free call with Daniel

        Fifteen minutes with LDU's founder, not a sales rep. Bring your messiest people problem and leave with a straight answer, whether you hire us or not.

      2. Day 2

        A scoped mandate and one number

        We map your headcount, contracts, passes and risks into a written mandate and a monthly fee agreed in writing. You see the number before you commit to anything.

      3. Day 7

        Your HR lead is inside the business

        Neil joins your channels, your team gets the app, and the hiring and contract backlog gets cleared first. People answers now arrive in hours, not weeks.

      No lock-in: the mandate renews monthly and you can stop any month.

      Book a callDaniel Kung
      Daniel Kung, Founder & Principal, LDU Asia
      Daniel KungFounder & Principal, LDU Asia
      • Singapore licensed
      • Fundraising & SAFEs
      • M&A and exits
      • Regulators & MAS

      Meet the leadership

      Meet Daniel, leading legal.

      Fifteen years getting founders through setup, growth and the raise, across the table from investors, regulators and acquirers. He is the founder of LDU guiding evolution of a new type of in-house law.

      Years in practice
      0+
      Matters signed off
      0+

      Why founders trust us

      Senior HR, backed by real employment law.

      Not a culture consultant and not a template pack. A named senior lead, an employment-law backbone, and terms that put the risk on us.

      The LDU team, Singapore. The people behind your mandate.
      The people behind your mandateThe LDU team, Singapore
      4.7/ 5

      Google reviewsFrom founders and teams we work with

      0+
      Clients served
      0+
      Projects delivered
      0%
      Signed off by a senior consultant
      • Singapore licensed
      • 15+ years in legal roles
      • MOM and Employment Act
      • Hiring and exits

      Our promise

      Cancel any month, no exit fee. Your documents always leave with you.

      Your fee is agreed in writing before any work starts. If a matter needs more time, we agree the change with you in writing first, so the number never moves without your yes.

      Customer stories

      Why founders choose LDU.

      Veljko Vasic

      CEO, HolyWally

      “As a client of LDU, I was impressed by how they consistently focused on our needs, showing patience and a deep understanding of our core requirements. It felt like having an in-house counsel that always had our best interests at heart. If you're looking for a dedicated team that prioritizes client satisfaction, LDU is the right choice.”
      Less time setting up contracts
      80%
      Faster to close than before
      4X
      Faster issue resolution
      90%
      Reviewed by a senior consultant
      100%
      • “Daniel is a consummate professional who was very helpful in our consultation. He assuaged my fears and walked me through how to possibly handle my situation. Did not ask for unnecessary charges or quotes. Highly recommended, especially if you're a small business or startup.”
        Leung Wai-Leng
      • “Thanks to LDU and Daniel support, my business which was not well structure for couple months and having some issues is now good to operate. Extremely recommended for anyone not familiar with how Singaporean laws and banks work, it is much better to get great assistance at the beginning and start smoothly. Highly recommended.”
        Simon Giraldo
      • “LDU was able to listen to my situation in detail and quickly provide me with effective advice to move forward. Daniel was very professional and clear-headed. A very good experience.”
        Benjamin Fossati
      • “LDU have been fantastic in providing legal consulting and services. They have in depth knowledge across various domains and they work quick at a fraction of the cost of what you'd pay at standard market rate.”
        Dindo De La Cruz
      • “I had an excellent experience working with LDU Asia. Daniel, in particular, was incredibly helpful, he was responsive, knowledgeable, and guided me through the situation with clarity and professionalism. I highly recommend their services for anyone in need of reliable legal support.”
        Josh Decker
      • “Highly qualified, knowledgeable, with a great team. Expert opinions and advice. Would highly recommend for multiple types of legal services. I've used LDUAsia multiple times for a myriad of tasks and they've always been top notch.”
        Zach
      • “As an expat in Singapore the firm really helped me with all the clarity on the matter and were very honest during the process.”
        Hasan Syed
      • “Excellent experience working with Daniel and his team. We first got into contact almost 2 years ago in the earliest stages of our company. Daniel's team's arrangement was startup friendly and sincere.”
        Rishab Patwari
      • “LDU Asia is truly a game-changer for any Singaporean startup. Their team is incredibly tech-savvy, highly responsive, and genuinely values both your time and theirs.”
        Sunny Saurabh
      • “Best legal team you can really trust.”
        Veljko Vasic
      • “LDU Asia is amazing. Solving my issue within a few day. They are prompt is replying my text and giving advice on what I should do.”
        Roy Loi
      • “Easy to work with, thorough, and diligent. A wonderful team that helped meet needs quickly and efficiently.”
        Meagan Ranson
      • “Daniel was wonderful in guiding us through the compliance process.”
        Kanak Chaudhari
      • “Probably the fastest, most efficient and affordable lawyers in Singapore!”
        Mahir Sahin
      • “Super helpful. Professional and knowledgable.”
        Daniel Hestevold
      • “I had the pleasure of a professional and highly informative discussion with LDU which brought clarity to my situation and openly shared options and paths forward in a simplistic and grounded way. I am very grateful and highly recommend.”
        Robert Kiely

      Trusted across Singapore

      Aura Partners Automa8e Block Office Finmo Focuscore GoGlobal Headquarters HeySara Intelllex Jaanik

      Fit

      Built for some companies. Honestly, not for all.

      Read both lists. If the left one sounds like your month, the free call will be worth it.

      You need this if

      • You are hiring faster than your paperwork can keep up
      • Work passes, CPF or MOM rules are getting complicated
      • A performance or exit situation is coming and you want it done right
      • Ad-hoc HR help already costs you thousands a month
      • People questions keep landing on the founder

      You do not need it yet if

      • You have not made your first hire
      • You just need one role filled, not ongoing HR
      • You want a recruiter for a single search only

      On the fence? Book the free call anyway. If a template or a one-off fix solves it, Daniel will tell you so and point you there.

      FAQ

      What founders ask before they commit.

      Still weighing it?

      Ask Daniel directly on a free call. Fifteen minutes, no pitch, just answers.

      Book a callDaniel Kung
      • Neil, LDU's Head of HR, leads your people work, and a named senior professional signs off on everything that leaves the door. AI does the heavy lifting behind the scenes, and nothing reaches you or your team without a senior review.

      • The mandate is scoped to your headcount and volume, not a timesheet. You get outcomes with agreed turnarounds, not a meter. If your volume changes, the cap changes with it, in writing, before the next month starts.

      • Yes. The mandate renews monthly and you can stop any month. No lock-in, no exit fee, and your documents leave with you.

      • None of those alone. It sits above them: your HR lead owns the day-to-day people work, keeps your PEO or payroll provider honest, and briefs a recruiter only when you are actually hiring. Because it is employment-law backed, the risky calls are made by someone qualified to make them.

      • One monthly fee, agreed in writing before we start, sized to your headcount and volume. A fraction of a Head of People hire, and you will have your exact number after the free call.

      • Everything runs on LDU's private servers and is never sent to outside AI providers. Only your assigned team can open your matters, and employee data is handled to PDPA standards.

      Got a question that won't wait?

      Book a free 15-minute call with a senior legal consultant and leave with a clear next step.

      Book a call Daniel Kung
      4.7 on Google Reviews